Mike Bitter

Yesterday we talke about companies getting their money’s worth. If you can’t show that, you will soon be looking for work elsewhere. Let’s step this up a bit to showing the best value for the money. In our current economic times, people are asking “how much VALUE am I getting for my money. I am not saying just show value for the money you are being paid, I am talking about showing more value than your competitors. It does not matter if you are working for a company, or you are providing Social Media services to a company, YOU have to show the MOST value or the company will find someone else. To put this in perspective, if I am being paid $1000/mo by a client, I shoot for showing value of at least $1500-$2000. This will show added value and keep you ahead of your competition. Most of my competition show $1000 payback for every $1000 they are being paid. So who do you think will get the contract? Keep in mind I am not talking about doing 1 1/2 – 2 times more work. I am talking about being the best at what you do, being the most efficient and showing the greatest payback. Keep your head up, shoulders straight an you’ll do well.

As we’ve previously discussed, whenever you are doing work for a business, you HAVE TO show value. Numbers don’t lie and can show your value as an employee or contractor. Be sure you know what your numbers are showing BEFORE you show them. Although you may not think your numbers are what they should be, your boss may think otherwise. You have to keep showing value and improvement. If a company is paying you $1000/mo for your Social Media efforts, you need to show at least $1000/mo payback. I have never shown $1000/mo payback for being paid $1000. More about what I DO show in tomorrow’s posting.

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This was during a recent Omaha Beef Football Game. This is GREAT!!

Yesterday we talked about the second of three parts to Social Media numbers; what are the numbers doing. It was a lively discussion about taking a close look at release lifespans and what are the numbers each release representing. Today I want to finish this series with numbers, “what makes them do what they do?” Did you ever wonder why you get better responses from one time period during the day or the other? Think about it. Do you see a correlation between the time of day and the size of the audience? Well there is a direct correlation. People have a tendency to gather at odd times during the day. Its not that it is so odd, but it is what it is. If you can identify those times of the day, you know why your hits (your numbers) do what they do. Find those times and capitalize on them. Good Luck!!

If you work for someone you know what I mean when I say they are looking at your production and what that means to the company. The same thing happens with Social Media, If you are an internet marketer or you own a businesss utilizing Social Media services, you want to be able to see production. You’ll want to know

1. What are the numbers?
2. What are the numbers doing?
3. What makes them do what they do?

The first thing is what are the numbers. What I mean is what do you expect the numbers to tell you? When you know what you want them to tell you (total hits, conversions, interest in a particular subject, etc.) you can put metrics on the numbers to derive the information you need to be successful. Understanding what you need metrics for will depend on what you and/or your client is looking for.

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Even refs don’t know when to get out of the way!!

I just opened my email and saw that my hunny sent me the blueprints of a new house. Do you think she is hinting at something???? Maybe marriage??? You know us guys, we do good at acting dumb. I asked her if she liked the layout. Now wasn’t that something dumb to say? If she didn’t like the layout, why did she send it to me? I’ve been talking about Social Media and what I see on the horizon. Remember this year’s Superbowl? Remember seeing any Pepsi commercial? You can’t because there werent’ any. Pepsi realized the value of Social Media. Why spent $25 million on an ad when you can use Social Media for less than a tenth of that amount and reach way more people. Have you seen the latest add for Pepsi? It is called the Pepsi project. Pepsi appears to be giving away the money they would have spent on advertising to……us. Cool, huh? My calendar is booked for the next two weeks with clients who are clamoring to get into the Social Media arena. Keep in mind, not many businesses are there yet. I am spinning up my clients as quickly as I can so they’ll have the lion’s share of the market. What will you be doing? More to come as I progress down the Small Business Social Media path.

I have had so much interest in the Small Business Social Media System I’ve developed that my partner and I are thinking about producing and selling our system. It is unique in that we’ve not found anyone who’s gone beyond the front door of Social Media. Many people profess they can “tell” you how to do it, but not only can my partner and I tell you how to implement Social Media in a business environment, but we are actually doing it. We are having so much fun working with small businesses watching them grow. In our program we will talk about the businesses we’ve helped and give you examples, forms, etc. of how we did things. We don’t know how soon we will offer our system becasue we still have few things we want to prove. Let us know if you are interested in our Small Business Social Media System.

Social Media Marketing is exploding!! If you are out of a job, or looking for work, you have to check out social media. Marketing is headed in the direction of social media. The train has not left the station, but the coals are hot!! I trained one of my clients on Twitter today. I showed them the ins and outs and how to apply analytics to their posts. The coolest thing I’ve found about social media is the user can get instant feedback on their product, offer, etc. If the feedback is not what they expected, the offer can be rewritten and resent….without ANY additional cost. AND you can still see how good or how bad the wording, offer, etc really is. There is so much we can do with social media and my partner and I feel we are just scratching the surface. One of my clients talked about a conference he recently attended in Chicago and how they talked about moving into social media marketing. Its coming!! If you are a business, social media….with the right people…is incredible. If you are an entrepreneur, social media should be something you take a look at.