Skills, Skills, Skills
The really cool thing I like about Social Media is everything is so new. Everyone seems to be looking for the right answer, the right mix of processes and exposure or just the right time. That is o.k. for most, but not for me. I cannot wait for “them” the blaze the trail. I need to keep building my business. And how do I do that when there are few before me who’ve documented their organizational structure? I need to stand up and become a pioneer in the world of social media. The most immediate thing I need to do is identify skill sets and I think I know the first skill.
The Social Media Content Generator
This position may become the single most important position in Social Media Marketing. Colleges have not recognized the need for Content Generators and they continue training students to fail. Case in point; how much need do you think there will be for a journalist in 3 or 4 years? Not much. Newspapers are going away and television is moving to a more immediate source for news and updates; the general public. So why are colleges still teaching journalism? We don’t know the reason either. I do, however believe there is an easy remedy to the people (students) caught in the middle of the Journalism/Internetism era. Times change, but the wheels on the bus still go ’round and ’round.
To all the Journalist Majors – Hook up with a Social Media company as soon as you can. Turn your journalism knowlege into social media content generation. There is a big difference between the two surrounded with many subtleties. In the current cycle of my business I am in dire need of a Social Media Content Generator and that’s why I am covering this topic. Let me know if you are a content generator or are in need of a content generator.
What is an SMCG
The Social Media Content Generator (SMCG)
1. Learns about the client for which they are generating content.
2. Writes posts about the client’s business, and strategically posts them to their Social Media Network.
3. Does NOT become the business. The SMCG knows the client well enough to talk about it to others.
4. The really cool thing is that you are not reporting the past, you are talking about things to come.
5. Asks a series of predetermined questions to begin drawing a picture of the business and its clientele.
6. Learns the business’s traits, habits, business type, etc., and creates a buzz about the business through interesting facts, stories and real life experiences.
7. Has to be creative and energetic.
8. Must be willing to research not only the business, but the business’s genre to be able to show contrasts between businesses.
9. Have the ability to create and tell the client’s story using mixed media (radio, television, print and social networking).
10. Can work independently.
I am a social media person, so if I’ve offended any journalists, I apologize. The point I am trying to make is that there is a huge market waiting for you in social media if you choose to explore it. Even if you choose not to enter the social media world, at least know it is out there and a little bit about it.
Drop me a note below if you want to become an SMCG or if you are looking for one for your company.
