Category Archives: Uncategorized

8. Respond Often Post a comment Email Article Print Article Share Articles Digg DZone Reddit Slashdot StumbleUpon del.icio.us Facebook FriendFeed Furl LinkedIn Twitter Successful social media marketing depends on your own ability to respond to customers in a timely fashion. … Continue reading →

7. Be Social A small business also needs to demonstrate good conversation skills — after all responding to people is the best way to show you are listening. The point of a social network is to converse, and customers will … Continue reading →

People use social networks to converse, and the best way to build strong a social relationship with a customer is to be a “friend” who can listen.

6. Learn to Listen It’s easy to fall into the “broadcast trap” where you spend too much time talking about how great your products are or how fabulous this week’s sale is. In a social network you have to stop … Continue reading →

5. Be an Expert One of the best ways for a small business to interact with customers is to be an expert in social spaces. By joining existing communities where your customers are, you can easily insert yourself into the … Continue reading →

4. Be Authentic and Human People are more likely to create relationships with other people more so than with businesses. You can encourage customers if you use a “human” voice — not a corporate presence — when connecting in social … Continue reading →

The following top 10 social media tips for small business marketing will help you understand how to interact with customers in online social spaces and also guide you in building better, smarter relationships with customers on social networks. 1. Plan … Continue reading →

In my last post I talked about mining for Twitter Gold and getting to it.  So what do you do now?  Check this out: Many times a reputable person does not exist on Twtitter to answer their question, or “help them” with … Continue reading →

At this point the process of mining for Twiter Gold just started.  You have to mine to get Twitter Gold.  When you get a conversation containing your keyword (flake of gold) you have to decide if you are going to follow up … Continue reading →

If you don’t see it yet, I have been talking about mining for Twitter Gold which in this case is business leads, people who have what you want but don’t know you have it.  In  my last post I talked … Continue reading →

We’ve talked a bit about keyword columns within TweetDeck, but do you realize how powerful these columns are for your business?  Imagine getting the news you want delivered right to your PC.  You don’t have to decipher what to read … Continue reading →

Remember when we talked about adding keyword columns whereby Twitter searches Twitterville for YOUR keywords?  You still need to find the magnifying glass, but in the newest version it is hidden behind plus sign on the upper left next to … Continue reading →

If you are using TweetDeck and your “Mentions” or “Friends” column is not being populated, UPDATE!!  Update to the newest version.  As of August 31 the older versions (like the one I had) were not longer supported and TweetDeck did … Continue reading →

TweetDeck has a really cool function called Search.  You will see it different ways depending on what version of TweetDeck you have, but look for the magnifying glass.  It is a very small icon on the upper left toolbar.  Search … Continue reading →

Many people talk to me about how to follow others on Twitter.  It is pretty hard to follow a conversation or do market research when you have only one column and the tweets starts rolling past.  So how do I keep … Continue reading →

What does 140 characters have to do with Twitter?  Each post, or tweet can only be 140 characters long.  That doesn’t seem like a lot until you take a look at how long sentences are when we talk.  For instance … Continue reading →